It is crucial for companies to set clear goals and study the desired market before initiating new export sales growth activities. It involves the use of multiple currencies particularly US $.Ĭotton Yarn/Fabs./Madeups, Handloom Products Etc.Regardless of whether companies have previous exporting experience or are entering markets for the first time, there are risks involved in exporting. Payment in international marketing is through letter of credit and documentary bills of exchange. In domestic marketing payment is through cash or cheque In export marketing, special incentives, facilities and concessions are offered to manufacturers of export oriented goods and exporters.Īgencies involved in home marketing include wholesalers, retailers and other trading organizations.Īgencies in export marketing include manufacturer – exporters, merchant exporters, export houses and trading houses. In home marketing, special concessions, facilities and incentives are normally not offered to traders and manufacturers. International marketing activities are always in large quantities and profit potentials are also more. Foreign marketing and multinational marketing.ĭomestic marketing activities are conducted in small quantities with limited profit potentials. It has no division as it is one integrated marketing activity. Maximum interference is observed in international marketing activities. Least interference in the domestic marketing activities. It is highly competitive as different countries involved are in different stages of economic and industrial growth. The scope for competition is restricted due to uniform business environment. The risk involves is heavy due to vast area of operations, highly sensitive nature of markets and political factors. The risk involves is limited due to limited area of operations, political stability and uniform rules and laws. This makes marketing operations complicated, time-consuming and difficult.Ĭhanges in the economic, political or social environment create limited effects on domestic marketing.Ĭhanges in the economic, political or social environment create far-reaching effects on international marketing scenario. It involves licensing, permissions and lengthy procedures.
Export marketing meaning free#
It is free from licensing and lengthy procedures and formalities.
Trading blocs and tariff and non-tariff barriers exist in international marketing and they restrict free trade among the countries of the world.
International marketing is difficult and complicated due to reasons such as use of different currencies, trade restrictions long distances and absence of uniform trade practices.Ībsence of trading blocs and tariff and non-tariff barriers provide ample scope for expansion in domestic marketing activities. It involves buying and selling activities at the global level.ĭomestic marketing is easy and simple due to several reasons such as uniform currency system, limited trade restrictions, uniform trade practices and short distances for transport of goods. International marketing covers all countries for marketing purpose. It involves buying and selling activities within one country only. Domestic marketing is restricted to political boundaries of a country.
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